Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach

Chen Yi‐Min; Liu Hsin‐Hsien; Chiu Yu‐Chun

摘要

Abstract >Customer value analysis and management is a key theoretical and empirical issue in marketing management and strategic management. However, little is known about the influence of customer benefit on customer value from the microfoundations of the dynamic capabilities perspective. Currently, a boom in online video and music streaming services is changing the entertainment industry structure. Thus, marketing managers in the fast‐growing streaming services industry should have dynamic managerial capabilities to anticipate other service elements that customers consider valuable. Based on managerial cognitive dynamic capabilities, this research explored the influences of customer‐perceived functional benefit, experiential benefit, financial benefit, and psychosocial benefit on perceived instrumental and terminal values. General linear model (GLM) and fuzzy‐set qualitative comparative analysis (fsQCA) were conducted to gain a more nuanced understanding of how different customers’ perceived benefits have different impacts on perceived value. The findings illuminate complex benefit configurations that drive perceived instrumental and terminal values and contribute to the development of value creation and its drivers. The proposed framework can help managers develop managerial cognitive dynamic capabilities by increasing their understanding of the impact of different perceived benefits on value creation for different types of customers. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><abstract xmlns =“http://www.wiley.com/namespaces/wiley”type =“main”xml：lang =“en”> <title type =“main”>抽象</ title> >客户价值分析和管理是营销管理和战略管理中的关键理论和实证问题。然而，关于客户受益于来自动态能力的微孔的影响，对客户的影响很少。目前，在线视频和音乐流服务中的繁荣正在改变娱乐业结构。因此，快速增长的流动业界的营销管理人员应该具有充满活力的管理能力，以期望客户考虑有价值的其他服务元素。本研究基于管理认知动态能力，探讨了客户感知功能益处，体验利益，经济效益和心理社会利益对感知的工具和码头值的影响。一般线性模型（GLM）和模糊定性比较分析（FSQCA）进行了更加细致的了解，对不同客户的感知益处有关对感知价值的影响不同。调查结果照亮了传动的福利配置，可以推动感知的乐器和终端价值，并有助于开发价值创建及其驱动因素。拟议的框架可以帮助管理者通过增加对不同类型客户的价值创建对不同类型客户的价值创造的影响的影响来帮助管理管理认知动态能力。</ p> </ abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2017年第12期</span><b style="margin: 0 2px;">|</b><span>共8页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Chen Yi‐Min&option=202" target="_blank" rel="nofollow">Chen Yi‐Min;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Liu Hsin‐Hsien&option=202" target="_blank" rel="nofollow">Liu Hsin‐Hsien;</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Chiu Yu‐Chun&option=202" target="_blank" rel="nofollow">Chiu Yu‐Chun;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>National University of Kaohsiung;</p> <p>National University of Kaohsiung;</p> <p>National University of Kaohsiung;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=customer benefits&option=203" rel="nofollow">customer benefits;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=fuzzy‐set qualitative comparative analysis&option=203" rel="nofollow">fuzzy‐set qualitative comparative analysis;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=managerial cognitive dynamic capability&option=203" rel="nofollow">managerial cognitive dynamic capability;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=means‐end model&option=203" rel="nofollow">means‐end model;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=streaming services industry&option=203" rel="nofollow">streaming services industry;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=value creation&option=203" rel="nofollow">value creation;</a> </p> <div class="translation"> 机译：客户福利;模糊定性的定性比较分析;管理认知动态能力;手段结束模型;流媒体服务行业;价值创造; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024665427.html">Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Chen Yi‐Min&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor">Chen Yi‐Min,</a> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Liu Hsin‐Hsien&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor">Liu Hsin‐Hsien,</a> 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<b>3. </b><a class="enjiyixqcontent" href="/patent-detail/06130440024139.html">Marketing systems used to calculate benefits to customers based on customer identifiers, merchant identifier and customer behavior</a> <b>[P]</b> . <span> 外国专利：  NZ524093A </span> <span> . 2005-01-28</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：用于根据客户标识，商户标识和客户行为为客户计算收益的营销系统 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130427034653.html">MARKETING SERVICE SYSTEM AND METHOD USING COSTUMER INFORMATION, CAPABLE OF PROVIDING MARKETING SERVICE THROUGH THE CUSTOMERS INFORMATION AFTER EFFECTIVELY COLLECTING CUSTOMER INFORMATION</a> <b>[P]</b> . <span> 外国专利：  KR20100059216A </span> <span> . 2010-06-04</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：使用客户信息的营销服务系统和方法，能够在有效收集客户信息之后通过客户信息提供营销服务 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130444680937.html">Method for forecasting telephone line performance for data services, determining the performance of a customer telephone line, rapid qualification of a customer line for data transmission, marketing of telephone lines to customers, and determining the mitigation of a customer telephone line, system for characterizing customer line performance for data transmission, and program storage device encoding an executable program to one for the rapid qualification of telephone lines for data transmission</a> <b>[P]</b> . <span> 外国专利：  BR0011150A </span> <span> . 2003-09-16</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> 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