Brand Building: Walmart and 44 Farms partner to take beef sales to a new level

摘要

Many of today's most innovative cattle producers are actively looking for ways to build consumer-direct niche markets for beef. But, what happens when a major retailer decides to build its own beef supply chain? A new project should provide some answers. Walmart, the nation's largest grocer, has entered the beef industry in a big way. The giant retailer is developing its own Black Angus supply chain, enlisting Texas rancher Bob McClaren's Prime Pursuits as a "best-in-class company" to work with on the project.