The global poultry industry is continuing to undergo significant change. Demands from consumers and nongovernmental organizations (NGOs), concerns over antibiotic use, and pressure to act sustainably are all altering how chicken and egg producers operate.In addition to detailing the predicted increase in demand for animal protein and the potential strain that this could put on resources, speakers at Poultry Trends, organized by WATT Global Media as part of this year's VIV Europe, highlighted several keytrends that are expected to have a growing influence on chicken meat and egg production.
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