GAME OF FRUIT 2017Deciduous Fruit Industry Mega-trends

摘要

The fruit industry starts and ends with consumers. "And over the past couple of decades consumers have changed drastically. Today consumers are informed, choosy sometimes even fickle. They are complicated," this was the message from HORTGRO's tradi and market manager, Jacques du Preezto delegates in an overview of the past, present, and future of the industry.Du Preez posed the question whether the deciduous fruit industry was ready for the consumers of the future -Generation Z?