Bringing People In Using Content Marketing to Grow Your Customer Count

摘要

It's easy to become overwhelmed by the options you have to market your business.While traditional media is still relevant and social media has many free or low-cost options,if you're looking to grow your operation,it's important to develop a comprehensive plan that utilizes many strategies.One solution is to utilize content marketing.This common marketing strategy allows you to use content-for example,your company's history,current color and design trends or business promotions-through various types of media.Once you develop compelling,relevant content,you can repurpose it across many different platforms to increase your operation's reach,ensure your message is consistent and draw more customers to your business.In this article,read about how Wallauer's Paint & Design in New York uses content marketing as part of its strategy and how you can scale their process to your own operation.Then,find out more about the program available through the Paint and Decorating Retailers Association that can help you easily leverage content marketing.