Get Content Get Customers: Turn Prospects into Buyers With Content Marketing

摘要

The book talks about relearning mantras of marketing with a brand new marketing mindset. Marketing rules have changed a lot and you need to adapt to changing mantras to flourish in the market. As the book says, the secret of content marketing is to put yourself in the customers' shoes and look for opportunities to simplify and improve. This book is about marketing with content, which makes it an essential strategy manual for any company to compete in the online world.