Potatoes are the workhorse of the produce department, yet they don't receive the attention they should from retailers.Potatoes are a staple in 88 percent of all households and they are enjoyed by all demographics. However, with proper assortment and merchandisingretailers and growers could be enjoying even higher fresh potato sales. When potatoes are in a consumer's basket, they spend on average $77 compared to only $42 when they are not. Therefore, increasing potato sales will result in more sales across the store.
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