Potatoes are the workhorse of the produce department but they don't receive the attention they should from retailers. Potatoes are a staple in 88% of all households and they are enjoyed by all demographics. However, with proper assortment and merchandising retailers and growers could be enjoying even higher fresh potato sales. And since when potatoes are in a consumer's basket, they spend on average $77 compared to only $42 when they are not, increasing potato sales will result in increased sales across the store. It is time to bring the all-inclusive and hardworking potato back into the spotlight.
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