Ageing population trends and the flourishing nutraceuticals market

摘要

KPMG has recently written two reports which discuss the ageing consumer and the Nutraceuticals market. Partners from KPMG discuss how Nutraceuticals companies stand to make huge profits from their older consumers if they position themselves correctly in this fast evolving and high growth market. Nutraceuticals is a market sitting between Food & Beverage and Pharmaceuticals and thus poses interesting challenges for this demographic.