In the world of cosmetics small is,quite literally,beautiful. If Chennai-based shampoo maker Velvette introduced the product in sachets and Hindustan Unilever Ltd(HUL)later revolutionized the concept,it is brands such as Maybelline New York,MAC Cosmetics and Nykaa that embraced this approach to disrupt the market in segments such as lipsticks,foundations,lip gloss and pigments. The only difference is while HUL attracted consumers by selling shampoo in sachets instead of bottles,the beauty brands are packaging smaller versions of their products into tubes instead of bottles.The move is aimed at addressing consumer complaints that these products are expensive with too short expiry dates.The smaller packs not only help bring down the cost of these products,but also increase sales by reaching out to a wider customer base,more importantly in tier II and tier III cities.These packs are handy,easy to use and convenient to carry on journeys and may also tempt non-users to try out a new product.They also do well with students,who earlier found it difficult to afford such products.
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机译：在化妆品的世界里，小是，非常字面，美丽。如果基于Chennai的洗发机MAKER Velvette在Sachets和Hindustan Unilever Ltd（HUL）后来彻底改变了这个概念，它是Maybelline New York，Mac Cosmetics和Nykaa等品牌，它拥有这种方法来破坏唇膏等段中的市场扰乱市场，基础，唇彩和颜料。唯一的区别是，赫卢通过销售香料在小船而不是瓶子中销售香波而不是瓶子，并将其产品的较小版本包装成管子而不是瓶子。此举旨在解决这些产品昂贵的消费者投诉，其到期太短日期。较小的包不仅有助于降低这些产品的成本，而且还通过达到更广泛的客户群，更重要的是，在一级和三级城市中更重要。这些包装很方便，易于使用，方便继续旅行，也可能诱使非用户试试新产品。他们也与学生一起做得好，早些时候发现它难以理解这些产品。
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