P&G PLANS TO CONTINUE CUTTING DIGITAL AD WASTE

摘要

The world's largest consumer goods company Procter & Gamble (P&G) is keen to eliminate advertising waste, especially in the digital domain, as it pushes for greater transparency in media relationships. After vice chairman and chief financial officer Jon Moeller, P&G's chief brand officer Marc Pritchard has now emphasised the need to reduce wasteful advertising on digital platforms that do not reach intended audience.