HOW ALYQUE PADAMSEE CREATED THE LIRIL GIRL — THE ICONIC AD SYNONYMOUS WITH FREEDOM AND FRESHNESS

摘要

Veteran ad maker and theatre personality Alyque Padamsee died on November 17, 2018, at the age of 90. Padamsee was the former Chief Executive of advertising firm Lintas in India and helped it to become one of the top creative agencies in the country. He later became the regional coordinator for Lintas in South Asia.