Green Active-A Natural S Sustainable Alternative with Proven Efficacy for Capillary Treatment and Reconstruction-A World Trend

摘要

The objective of the development of Alphalmprove 4D Hair was to bring to the cosmetics market an innovation with product 100 % natural, using sustainable sources along with proven efficacy in hair treatment. It is a Brazilian Active, rieh in medium chain triglycerides, lauric aeid and behenic aeid, which meets the needs and trends of the global cosmetic market with innovative coneepts such as 'natural" & 'green cosmetics", original from sustainable sources and with foundation by proven efficacy test. To prove the efficacy of the Alphalmprove 4D Hair, the tests were performed in people of both gender, in dry hair and wet, presented significant efficacy in capillary treatment. No partieipant reported feelings of discomfort and none clinical signs were detected after use of the product. The tests were applied by validated laboratories in the competent regulatory bodies from Brazil, applying the best scientific protocols that support the real benefits of the studied active. Alphalmprove 4D Hair, Covers 4 dimensions of attributes with efficacy in hair treatment: Deep repair, densification of the hair fiber (in/out), reduetion of volume/frizz and thermal protection. The result is a complete treatment, providing balance to dam-aged hair and restoring wire strueture.