Exploring Apps: Connect with today's mobile-first consumers through a dealership-branded mobile app

摘要

We're living in a mobile-first world. Today's shoppers are turning to their smartphones for help making purchasing decisions at higher rates than ever before. In fact, on an average day, nearly 40 percent of searchers use only smartphones. Embracing mobile as part of your digital marketing strategy can help you reach more shoppers and make a greater impact for those who prefer their smartphones to computers. One effective way to engage your mobile-savvy shoppers is through a dealership-branded mobile app. These apps help you share content with your customers in a way that's optimized for mobile viewing, and they give you some high-tech ways to engage shoppers.