Black Ink Technologies adds more advanced sales analytics to its dealer CRM

摘要

Black Ink Technologies announced new sales enablement functionality to its dealer CRM product, EyeOn Demand: Dealer. "The real-time integration of sales-to-dealer to the end-user-customer data closes the loop on durable good product lifecycles, allowing the user to see dealer invoice data and product registration data side by side," said Jeff Winsper, president of Black Ink Technologies. "EyeOn Demand: Dealer solves the mystery of dealer-to-customer analysis and does so in one centralized, easy-to-use platform accessible via mobile and desktop." EyeOn Demand: Dealer allows field sales up-to-date daily information not only on the invoices placed by the dealer from distribution upstream, but also any product registrations sold just yesterday to end-user customers. This aggregated data on dealer sales by model number, product category type, invoice, and serial number empowers users to the exact status and trend of sales from multiple points of view, such as turnover rates, sell-through rates, and registration rates.