Are supermarket supply channels more efficient than traditional market channels?

摘要

Marketing costs, marketing margins, price spread, producer's share in consumer rupee, marketing efficiency and marketing constraints of supermarket channels and 2 traditional marketing channels for brinjal (aubergine) and bhendi (okra) were compared in the Rangareddy district of Andhra Pradesh, India. Net price received by farmers and producer's share in consumer's rupee were highest in the supermarket channel. Rejections of low grade produce, procurement according to indent and lack of knowledge of grading were identified as the major constraints of supermarket supply farmers. Major constraints expressed by traditional market supply farmers included "middlemen threat", greater distance to the market and high market charges. Results suggest government intervention is required to create a policy environment that will ensure a mutually beneficial relationship between farmers and the organized sector. Investment in infrastructure, development of extension activities and linkages with farmers are important areas where government should give due attention to strengthen vegetable supply channels in the state.