Start-up aims to improve ice-cream

摘要

Swedish start-up Add is aiming to reinvent a sweet treat with its high-protein, low-calorie line of ice-creams.Hitting a real sweet spot in the market that is reminiscent, on a smaller scale, of Halo Top's sudden success in the United States, Swedish brand Add ice-cream hit SEK5.5 million (S654,000/?552,000) in revenues in its first year and has its eyes set on expansion not only at home but elsewhere in Europe.