If your career has ever required you to delve into the murky shallows of the public relations business, you might appreciate what a strange industry this is. If it hasn't yet, chances are it will happen. PR seems to be everywhere these days, stretching its insidious tendrils into every nook and cranny of our existence. It's not all bad. If you've ever taken part in one of the growing number of science festivals, that's PR. Worked on the company stand at a trade show? PR. Been part of a team that did something clever enough to become the subject of a press release? That too.
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