Opinion: Social Media, The DAPL Grapple And Why This Fight Ain't Over

摘要

How does an energy giant with 8,500 employees and market cap of more than $39 billion manage to get its reputation shredded in the public arena by an angry horde of slobs who allegedly couldn't pick up after themselves, apparently delighted in vandalism, engaged in physical attacks and abandoned a litter of puppies The answer is not as simple as the oil and gas industry would like it to be. The Dakota Access Pipeline (DAPL) tale is not simply a parable about the evils of social media. Energy Transfer LP (NYSE: ET) was the target as builder and lead partner of the project, but next time it might be a different company-or Energy Transfer again-and another public beating could be in store.