New Enjoyment Concepts for Protein Bars and Meal Replacements

摘要

At this year's Vitafoods exhibition in Geneva, SternLife will present a new generation of protein bars. They have a very soft, light texture similar to that of confectionery bars. Thanks to their taste and their tender, creamy consistency, the new soft bars have more in common with chocolate bars rather than functional bars despite being enriched with protein and dietary fiber. With fashionable flavors like Iced Coffee, Caramel Fudge, Strawberry Ice Cream or Salted Caramel, brand suppliers can extendtheir range of protein bars to include attractive alternatives with high unique selling value and satisfy the consumer's demand for healthy enjoyment in terms of "permissible indulgence". The new bars, coming with a crisp chocolate coating, contain high quality milk protein; they are low-sugar and free from soy and gluten.