Thanks for the Feedback:NGD explains its racEnt attack on salmon farming

摘要

AT the end of last year, the NGO Feedback shared a short video on Twitter. This showed an attempt to find Lochmuir, the loch where M&S supposedly grow its salmon, even though it is clearly apparent that Lochmuir is just a trademark. At the end of thevideo, M&S was given the 'Total Bull' award for misleading labelling.The video intrigued me enough to request a meeting with the NGO. Consequently, I visited its London office, where I met with executive director Carina Millstone and head of communications and policy Jess Sinclair Taylor.