Pronouns Equal Potential for Profits:Using gender-neutral language to appeal to wider floral and wedding client market.

摘要

In June 2016, the United States Supreme Court granted same-sex couples the constitutional right to marry. Surprisingly, a remarkable amount of florists continue to market themselves solely to brides. Not only does this practice of using only the word"bride'" in our verbiage and marketing materials completely leave out the groom in heterosexual couples, it also excludes the LGBTQ community and it's allies.