It's been a tough slog for Lumber Liquidators. The self-inflicted wound of mislabeling laminate cost the company dearly. And it has spent almost all of its efforts trying to build back customers' trust and desperately trying to buy back customers with discounts upon discounts. That is now in its rear-view mirror. Facing forward, it sees Floor and Decor stealing its thunder and customers. And now, Lumber Liquidators is on the attack. Well, it is testing its attack response, as it were.
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