Formulate a Short & Simple 'Tailgate Talk'

摘要

Great leaders simplify their messages. As a dealership leader, are your messages the most powerful? Think of Ronald Reagan, often called the Great Communicator, and some of his famous messages. "Mr. Gorbachev, tear down this wall" at the Berlin Wall.Or after the Challenger disaster, "They touched the face of God." The title of his biography by his speech writer Peggy Noonan says it best — Simply Speaking.