The glass industry is a successful and respected'workhorse'ofthepackaged goods manufacturing industry.It has been the mainstay of beverage packaging historically,supporting consumer demand throughout history.It was the first material that enabled organised society to adopt early forms of consumer independence and convenience in many forms.Today it faces competition from a variety of substrates based on different attributes and consumer needs.However,glass ultimately remains a packaging material of choice,and also the premium choice.We would like to suggest that the Glass industry can learn and benefit from some insights from what we shall call here the'newer kids'on the block.Some of the newer substrates have been innovative and adaptive to changing customer and consumer requirements.The glass industry has been,and remains,a pioneer in engineering,materials research and automation.The advancement of digitalisation and industry 4.0 is being well adopted by the leaders in the industry.It continues to drive productivity and manufacturing excellence.
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