Lessons Learned From the 2017 Poinsettia Season

摘要

The 2017 poinsettia season was much better than even the top sales we saw in 2016. This past year marks three years in a row where poinsettia production, sales and consumer satisfaction has improved. Sales were better for the growers in general, but not great for all retailers - depending on the product sizes, packaging, displays and sales timing. And consumer satisfaction depends on which product they ended up with.