Few C-level executives have ever heard the word "omnichannelization" nor have any idea what it means. Omnichannelization is a retail industry marketing concept which can be applied to your business to generate increased revenues. Omnichannelization applies one of Amazon's best practices: learning as much about the potential client as possible to open up additional revenue streams. We all know Amazon sells everything cheaper but fails to build relationships using live people. How does this relate to your family business? Through the collection and processing of business intelligence and data mining, omnichannelization allows your staff to creatively learn as much about your current clients and potential clients. While C-level executives may think their website is a client-magnet, the majority of your clients and those with whom you want to do business do not visit your website. Omnichannelization significantly multiplies your current client communication efforts via opening existing and new revenue channels.
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