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首页> 外文期刊>International Journal of Automotive Technology and Management >The role of national champions in the evolving footprint of vehicle production in Europe - 1990-2013
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The role of national champions in the evolving footprint of vehicle production in Europe - 1990-2013

机译:全国冠军在欧洲车辆生产不断发展的作用 - 1990-2013

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By the mid-80s, industry leaders and policy makers in Europe were very concerned about the looming threat from Asian vehicle producers. Yet, 30 years later, the share of European vehicle production represented by producers headquartered in Europe remains large. This paper discusses the continued success of European-based producers in the context of the changing footprint of vehicle production in Europe. How did the national champions adjust to the introduction of the common market and the enlargement of Europe? What differences and similarities can be identified in their regional investment strategies?
机译:到80年代中期,欧洲的行业领导者和政策制定者非常关注亚洲车辆生产商的迫在眉睫的威胁。 然而,30年后,总部位于欧洲的生产者代表的欧洲车辆生产份额仍然很大。 本文讨论了欧洲生产商在欧洲车辆生产足迹的背景下持续成功。 全国冠军如何适应普遍市场和欧洲的扩大? 可以在其区域投资策略中确定哪些差异和相似之处?

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