Management Improvisation of Honda Motorcycle Authorized Workshop in Lampung for Business Sustainability

摘要

AHASS (Astra Honda Authorized Service Station) is engaged in after-sales service (parts maintenance and replacement) for its customers, as the Honda brand motorcycle business unit produced by PT Astra Honda Motor, Indonesia. Until now, not all consumers from the existing of Service Demand and available capacity in AHASS are re-entering the workshop to carry out routine maintenance. AHASS often conducts some activities and promotions that tend to be less precise, this is because there is no good method, so its became to reduce the profits to be obtained. To deal with it, it is done by increasing the number of active consumers who will come, making consumer arrivals more frequently, and increasing transactions for each consumer arrival, it will be called the 3 Axis method. The improvement step is to make collaboration on the motorbike sales consumers database for the past 4-7 years with a routine maintenance consumers database in the workshop for the past 1 year, with the 3 axis method that will be focused on increasing the number of active consumers will coming can be achieved. It is expected can increase active consumers by 20% to 22% and hope have a relationship with the other two activities.