Measuring the Competitiveness of Ecommerce by the MCIM Modeling Indicator

摘要

Competition is a challenge for both new and old entrepreneurs. In particular, e-commerce businesses face ever-changing market conditions and extremely competitive. However, the existing study focuses on measuring nationwide overview competitiveness without clear process and neglecting firm or entrepreneur competitiveness. The purpose of this paper is to fill this gap by developing of competency indicators by applying basic models of competitiveness analysis and strengths, weaknesses, opportunities, threat (SWOT) analysis methods model to understand the ecommerce entrepreneur competitiveness. The model is used to develop the measuring competitiveness index model (MCIM) to help company in self-assessment of their competitiveness which are shown in the following format: MCIM =C_e + S_p +C_a. The experimental result from this implementation revealed that performance measurement of MCIM model accuracy is rated over 80 percent.