A New Paradigm in Offline Business

摘要

Consumers have numerous reasons for purchasing online, primarily of security reason. Shopping online requires little effort when compared to purchasing products at a typical brick and mortar store. With fast shipping services available, purchasing online, consumers can expect to receive goods relatively quick after placing an order. Considering the fact that shopping online appeals to consumers convenience, does this mean that retail stores will close and become online-based only? What will become of retail store consumers who are accustomed to obtaining outstanding service? Will they have to forgo all of the privileges accorded to them until now by retail stores? The objective of marketing is to understand consumers as well as possible. Marketers must supply products or services in accordance with the desires of their customers. Studies utilizing phenomenological approach focussed on experience, events and occurrences have reflected on the assessment of the online business. Via the Internet, all related parties are able to interact with one another, discuss issues and provide input and advice which is of benefit to stores and consumers alike. Discussions may even develop to the point of discovering new items required by consumers. Retail stores must develop a new business paradigm with one priority: discovering a solution to the problems encountered in serving their customers as pre-existing relationships will develop to become long-term partnerships with mutual benefits.