According to Smithers Pira,in 2019 the total market value of all digital packaging and label printing is $18.9 billion.The digital print market has more than doubled over the past five years in value and print volume,making digital packaging the most dynamic and fastest-growing part of the print market as corrugated,cartons,flexibles and rigid plastics follow the more established digital label production sector.According to Smithers Pira's market report,”The Future of Digital Print for Packaging to 2024,”the value of the digital packaging sector will reach $31.6 billion,accounting for 6.38% of all printed packaging by value in 2024.The area printed will grow at a CAGR of 13.1% between 2019 and 2024,to the equivalent of 383.6 billion A4 prints.Digital print is being used to print labels,corrugated,cartons,flexibles,rigid plastic and metal packaging.It is taking share from analog print — lifho,flexo and gravure-and is opening up new opportunities.Digital print gives converters greater agility to meet the ever more demanding schedules and version differentiations of brands and retailers.
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