Local Optimization Putting Your Energy Business on the Map

摘要

Consider this-when was the last time you searched Google for a business in your local area? In all likeliness,you've probably done it countless times in just the past week.And you're not alone-re-search shows that 89% of consumers search for a local business at least once a week,with 58% searching at least once a day1.So when customers in your service area search for”propane delivery near me”or”HVAC services”how do you get your business shown in the top of the search results? Local SEO(search engine optimization)is proving to be the solution.Whether it's including your business information on your website,claiming your business' Google My Business listing or even creating listings in online directories such as Yelp or Angie's List,local optimization is all about gaining visibility where it matters most-in the areas you service.With nearly half of all Google searches being local,it's never been more important to have a local SEO strategy for your business.Local SEO gives potential customers and searchers the information they want,when they want it and perhaps most importantly,where they want it.There is no better time to connect with potential customers than when they're already searching for businesses like yours.Better yet,since these prospects have already expressed an interest in the products and service your business offers,they are presumably qualified leads that will likely yield a higher conversion rate.