Ayurvedic beauty in India part II: Away of life

摘要

The Indian government and leading brands recognise the potential of Ayurvedic beauty and are supporting its growth, Shreyansh Kocheri, Senior Research Analyst at Euromonitor International explains. "As the majority of the Indian population lives in rural regions, consumers are familiar with using natural homemade remedies for beauty needs," stated Shreyansh Kocheri, Senior Research Analyst at Euromonitor International. Until recently, these consumers prepared homemade natural remedies for oral, skin and hair care needs. It is this cultural tradition that is now entering the mainstream cosmetics sector.