Marketing & Exports of Castings .... in the Present Scenario

摘要

Export management and international marketing are closely related but are different from each other. Export management only involves managing international trade from the host (exporting) country to the guest (importing) country. It is limited to managing of flow of goods or services, while international marketing is a comprehensive and integrated term that also covers export of products. In brief, it can be said that export management is a part of international marketing management. Export management is more closely related to selling products in the international market.