JEEP WRANGLER, A VERY SERIOUS PLAYTHING

摘要

The spirit of profound, forthright renewal that pervades the latest generation of one of the most significant American icons of all time can, perhaps, be traced back to a single element, the grille: "Now it's taller and straighter, and it ensures a much stronger visual presence for the whole front", explains Mark Allen, head of Jeep's global design. "It also conceals a detail that many might not have noticed, but which is an important citation for us: the two headlights, larger than in the past, make slight inroads into the perimeter of the two outermost slots, as was the case with the original CJ". Here, the reference to the famous off-roader of the Seventies sums up much of the operational approach that characterised the project.