Use your website and email to get business and career referrals

摘要

Your website, blog and email address book should work for you to widen you career options or bring in new clients or customers to your small business. In this third article instalment, online branding specialist Andrew Ford shares more tips on how toget you there.Website that performs for youIf a referral comes to you from a client or associate, it's likely to be based on your name or your business name, so you need Google to find your site for that specific search term. But getting found by Google is only half the battle. Once a potential client or employer finds and visits your site, it's important they get the information they need to move to the next step and take the action you want them to take.