With over 20 million dogs, the Indian pet food market is growing at a compound annual growth rate (CAGR) of 13.9% and will be worth USD $ 430 million by the end of 2020.with rapid urbanisation and an increase in nude ar families across the country, more and more people are keeping dogs as pets. As a result, many petfood, pet pharmaceuticals, groom-ing, toys and accessories companies have been recording growth. According to one estimate, India is home to 20 million pet dogs and this number is growing. Events are also being organised that focus on pet dogs. One such event took place was recently inHyderabad at the Canine Club where over 500 dogs (more than 50 breeds including rare breeds, both Indian and foreign) plus 200 cats were showcased. With 600,000 more pet dogs annually, the Indian petfood market is growing at a compound annual growth rate(CAGR) of 13.9% and will be worth USD $ 430 million by the end of 2020. Although other pets (e.g. cats, fish and birds) are also becoming popular in India, dogs remain the first choice for new pet owners. According to Euro-monitor International, the size of India's pet food market was USD $ 297 million in 2019, compared to USD $ 186 million in 2016. This growth was spread across the country, and not just in the major cities of India. Speaking about this, the general manager for Mars Pet Nutrition Indiasaid that the increase in keeping pets, rising awareness of better nutritional profiles and lifestyle changes have encouraged Indian pet owners to feed their pets manufactured food.
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