12 Keys to Market Leadership

摘要

Success rides on understanding the distinct differences in selling micros and biologicals vs. other inputs.THE QUESTION ON the mind of every manufacturer and retailer is whether or not to get involved in micronutrients and biologicals. And if so, how to make it scale and be profitable.The vitamin and supplement industry provides an interesting corralary to micronutrients in agriculture. In the 1990s through the 2000s, the US supplement industry transformed itself into a $30 billion+ business after facing the same problems agriculturedoes in selling micronutrients and biologicals. When you think about it, these products are supplements for soil or seed, the same way vitamins and supplements are for people.