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Small But Mighty: How University Presses Bring Academic Ideas to the World

机译:小但强大的:大学媒体如何向世界带来学术思想

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摘要

One of the unspoken assumptions of open access advocates seems to be that the crowd-sourcing magic of the Internet obviates the need for the core curation and marketing functions of publishing; in other words, "post it and community response will take the place of peer review, and indexing and search will make the content discoverable." Nothing could be further from the truth. In fact, the value of curation and marketing - for authors and readers alike - remains high, regardless of the ultimate business or dissemination model for a published work.
机译:公开访问倡导者的未说出口的假设之一似乎是互联网的人群采购魔法避免了出版核心策划和营销职能的必要性; 换句话说,“发布它和社区响应将取代同行评审,索引和搜索将使内容可发现。” 没有东西会离事实很远。 事实上,对于作者和读者来说,策划和营销的价值 - 无论出版工作的最终业务或传播模型,仍然很高。

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