Service Value Network Model for the Classical Music Market in South Korea

摘要

The research for domestic classical music market ecosystem approaching service value network, as the standard of culture and art has improved, a market of classical music has been recognized as important cultural goods. However, most of studies about classical music were limited toartistic creative activity as the one of fine arts and the studies in terms of the industry are in inadequate environment. To vitalize the domestic classical music market, this study aims to understand the structure of classical music market and stakeholder. By listing the priority of keyfactors for market revitalization and having ideal to be Model, the study will help create virtuous cycle in the market. To understand local market of classical music from industrial point of view, this study schematized current overall ecosystem by conducting service value network model anddefined the role of stakeholder and the flow of network. Also, by reflecting the opinion of expert, this study analyzed the importance about the factor of market vitalization with qualitative and quantitative research and presented To-Be model.