The Role of Emotional Investment and Social Influence in Predicting Individual Self-Esteem for Social Media User Among Youth

摘要

The discussion debates on the role of these factors that reflected an individual self-esteem on using social media. Despites the argument of these factors, the role of social investment is seen as an important components that derives self-esteem of social media user. The findings revealthat emotional investment and social influence play a role in influencing individual self-esteem on the use of social media among youth. The limitation of this study is on the respondent who is mostly youth, therefore, future researcher should explore on the role of adults according to agelevel due to understand on the role social investment behavior among social media users.