Factorial Structure of Social Media Intelligence Quotient (SMIQ) Scales

摘要

Social media play a vital function in human capital growth because it enables the users to explore its benefits aggressively in their everyday life. Social media can trigger social media expert because everybody is consuming social media in more purposeful ways, such as for their business,academic, career, social interaction and so on. Likewise, for millennial, they are growing in the internet era, and have prior exposure from their family that influence them to have excellent social media skills. Consequently, in this research, the researchers aim to explore about SMIQ andthe construct of SMIQ scales was developed to increase graduate employability after they graduated from the universities. This new concept formed from the focus group, literature review, pretest questionnaire discussion and also pilot study through self—administered questionnaires andusing seven-point of Likert Scales. The respondents are 100 and among final year degree student of Faculty Business and Management from few private colleges in Klang Valley. So, the researchers have studied the data accumulated by using Exploratory Factor Analysis with SPSS to purify all theitems and delete the items that recorded low factor loadings. Meanwhile, to test the robustness of the scales, future research should replicate this measurement and broaden into other social media outcomes.