The Role of ERP in Increasing Marketing Performance of SMEs in Central Java, Indonesia

摘要

The number of Micro, Small and Medium Enterprises (SMEs) in Central Java has increased every year. However, the increasing of that number is not followed by the increase in marketing performance. In fact, the technology is always developed. Development of technology makes people moreconvenience to get the service from SMEs. This condition makes SMEs must think creatively to meet the needs of people. Using Enterprise Resource Planning (ERP) system is an effective method that is able to provide the people needs. ERP is a software that integrates all the business functionsin the enterprises. This study aimed to determine the effect of implementation of ERP to increase marketing performance of SMEs in Central Java. Seven hypothesis were formed. The result of this study was all hypothesis were accepted. Some modules in accountancy, financial management and humanresource development must be prepared to support these steps.