Paper's sustainable future

摘要

Paper and board account for more than a third of the world's growing packaging market, a global sector that is estimated to top $1 trillion by 2021. There are a number of drivers for this increase, such as rising demand in the developing world triggered by changing consumer behaviours, particularly around food and drink; brands looking to make the packaging for their goods work harder by offering a more premium experience or by building in personalisation and anti-counterfeiting measures.