Service Marketing Phenomena in the Context of Private Forest Owners-a Service Dominant Logic Perspective on Scholarly Literature

摘要

This paper seeks to make an inquiry into the state-of-the art scholarly research of service marketing phenomena in the context of non-industrial private forest owners (NIPF). Its aim is to find out how service marketing issues have been approached in scholarly papers and what kinds of separate research approaches exist towards service marketing challenges. The core purpose of this paper is to use the most recent literature from (service) marketing to evaluate the scholarly research existing in forestry that discusses service marketing and related phenomena.