Location Decision-Making of Equipment Manufacturing Enterprise under Dual-Channel Purchase and Sale Mode

摘要

Based on the current status of the development of equipment manufacturing enterprises, the main influencing factors and main evaluation indicators of the equipment manufacturing enterprises in the context of dual-channel marketing are analyzed and determined. According to the organizational layout and transaction form of equipment manufacturing enterprises, the problem of equipment manufacturingenterpriselocationdecision-making with online channelandoffline channeltrading mode is divided intotwo categories.Oneisthe single-plantlocationdecision problem, andtheotheristhe multiplant locationdecision problem. In the single-plant location decision problem, we have established the conceptual model andmathematical model.Based on prospect theory,we usemulticriteriadecision-making methodtoquantifyandstandardize theevaluationindexanddeterminethereference value, and the priority of the schemeis determinedaccording to the final comprehensive value. In the multiplant location decision problem, we have established the conceptual model and the logical model and established the mathematical model with the goal of minimizing the cost and time. Finally, an example is given to solve the location problem of single plant and multiple plants. The feasibility of the model is proved by the solution and verification.