It's what you say AND how you say it - how your communication style can help change farmer behaviour

摘要

A fundamental part of veterinary practice is to engage clients in animal management practices that promote animal health and welfare; essentially to encourage client behaviour change. As vets, we strive to ensure that the scientific quality and accuracy of our recommendations is optimised. It seems logical to believe that, when we give our professional advice and provide the 'right' choices, our farming clients should act on this advice and make positive changes accordingly. However, in reality thisoften is not the case, which can leave you feeling frustrated or disappointed.