The investment in a higher-priced bull that can contribute to improved production of more market-acceptable calves and better weaning weight for the cow-calf producer is not that costly, when numbers are put into perspective for calves sired and as apercent of the breeding cow's total annual cost," says Jim McGrann, a noted agricul-tural economist and Texas A&M University professor emeritus. He now owns Ranch Management Economist, a ranch business consulting firm.
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