Liva launches its new campaign,#LiveYourFlow

摘要

Liva,the ingredient brand from the house of Aditya Birla Group,launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.This is the first-time that the brand has taken a unique route of releasing the campaign first on digital platforms including social media."It was a strategic decision to the digital-first route,"said Srishti Sawhney,President and Global Brand Head,Grasim Industries,Pulp & Fibre Business."Liva,being a new age natural fabric brand has always taken initiatives to connect with the end consumer in innovative and creative ways.There is a huge attitudinal and behavioral shift in consumption towards digital media.Therefore we too have evolved our marketing strategy to reach out to the customer more effectively,"she added.